A Boutique Marketing & PR Agency
We understand your needs because we've lived it. As a group of senior-level executives with decades of experience working alongside some of the world's top brands has taught us what it takes to build campaigns that have vision and purpose and deliver exceptional results.
We understand your needs because we've lived it. As a group of Senior level executives with decades of experience working alongside some of the world's top brands has taught us what it takes to build campaigns that have vision and purpose and deliver exceptional results.
Why J Squared
Our fractional approach combines boutique agility with Fortune 500 expertise — a team that works with your organization on a part-time or project basis, delivering C-suite level strategy, leadership, and execution without the cost or commitment of a full-time hire.
We serve as an extension of your internal marketing and PR team — negotiating the deal, building the strategy, and leading campaign execution to help you achieve your business goals.
What sets us apart
As a boutique-size fractional marketing agency, our combined executive-level expertise allows us to integrate seamlessly and deliver rapid, impactful results — from ideation and strategic planning through implementation, and everything in between.
Resource Gaps
Short-Term Projects
Executives Without the Overhead
Niche Expertise in Hispanic Marketing — Without a Separate Agency
What we do
Executive-level experience driving fast-paced impact through strategic roadmaps, KPI management, and campaign optimization that delivers measurable results — including integrated go-to-market plans and consumer journey communication planning.
Creative storytelling has never mattered more. From refining your story and message to day-to-day media relations and compelling content creation, we help brands earn attention, drive conversation, and grow — as your partner for product launches, media events, and brand activations.
Overseeing end-to-end event marketing campaigns — strategy, cross-channel promotion planning, and vendor/agency coordination to maximize ROI and brand impact. From new product launches and restaurant openings to concerts and festivals, we align operations, entertainment, and F&B teams around the marketing goal.
Leading creative teams through brand development that outlines strategic goals — for projects, campaigns, or company identity — with start-to-finish project management.
Elevating Hispanic and multicultural marketing through culturally authentic messaging and creative that resonates with the lifestyle, culture, and passion points of Latino audiences.
Our experience
Our team's leadership experience spans some of the most recognized names in travel, hospitality, entertainment, and consumer brands.
About the agency
Seasoned professionals who combine strategic vision with proven execution track records — integrating directly into your operations and providing marketing leadership at the executive level, exactly when you need it.
Small enough to move fast, senior enough to lead
You work directly with strategists — not account juniors
PR, events, brand, digital & Hispanic marketing under one roof
Meet the team
A senior team of executives who've led campaigns for some of the world's biggest brands — now working as a fractional extension of yours.
President & Founder — Marketing
A marketing executive with 25+ years leading integrated campaigns for global brands. At Universal Orlando Resort she led communications and creative strategy for Halloween Horror Nights and helped build the destination's Hispanic marketing platform, with additional experience spanning Broadway touring, Baha Mar Resort, and Visit Orlando.
Public Relations & Communications
Nearly 15 years in PR and communications for global brands, including Travel + Leisure Co. and eight years at Universal Orlando Resort, where she helped lead PR for 30+ major guest-experience launches and built the destination's U.S. Hispanic and Latin American media relations program.
Brand & Strategic Creative Development
Over 20 years building brand and marketing strategy for national and international audiences, with deep expertise in the U.S. Hispanic market. Led strategic direction for Europe and Latin America, turning creative strategy into large-scale, actionable campaigns.
Public Relations & Brand Partnerships
PR leader across entertainment, celebrity, retail, and travel brands — from personal publicity work in New York to leading PR and brand partnerships at EXPRESS and Universal Orlando Resort, including major campaigns for Universal Horror Unleashed.
Let's talk
Let's amplify your brand and achieve your PR and marketing goals.
Get free consultation!